Saturday, July 12, 2014

Big Data - Enriching Your Experience of Watching Sports Games



Big Data is a popular technological concept in recent years. There are four characteristics for Big Data: Volume, Variety, Velocity, and Veracity.

Big Data has been applied to the sports industry. It brings an unprecedented watching experience due to two of the four characteristics of it, variety and velocity.  With the support of Intel Server back-end systems, Big Data is applied to sports including tennis, basketball, soccer, rugby and etc. For example, the past experience of watching the sailing competition does not seem so interesting because the audience does not know anything about the game that is a few miles away on the sea. But today, everything is different: the sailing team can get the data of the speed, the wind, and other data through the attached sensor. This also brings vivid and exciting water sports feast closer to the audience. A game that is a few miles away can be vividly demonstrated in front of the audience by CG animation. Moreover, the experience of watching basketball changes more dramatically. Once the audience gets access to the Internet, they can immediately see the game in real-time charts and game data. In other words, the live data the audience gets is no difference with what the judges get on their laptops. The audience becomes the one that can interpret the game more thoroughly than the game commentator on TV.


The factors that contribute to the success of Big Data in the application of sports data analysis are variety and velocity as mentioned before. The reason that variety matters is because there are sports data generated and exported as images, text, sound and so much more. And the reason that velocity matters is because the sports game circumstances are always changing. Dramatic turns are likely to occur any time. Therefore, ability to do real-time processing of the information is very crucial.



As a strategy and methods applied in sports industry, Big Data has just begun its journey. What the sports fans see and experience today is not the ultimate achievements Big Data is capable of getting. With equipment upgrade and products optimization, sports fans will have more exciting experience when watching the game with the application of Big Data.


http://www.cio.com/article/2377954/data-management/8-ways-big-data-and-analytics-will-change-sports.html

http://smartdatacollective.com/bernardmarr/200446/big-data-and-analytics-sports-game-changer

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