Delivering Superior Customer Experience when Selling Indirect?

How does one deliver the seamless move from one go to market channel to another, making a customer's path to purchase integrated vs. fragmented...when all channel are not directly owned or influenced by the brand?  

Said in a simpler way how does one recreate the Burberry customer experience of delivering the "Art of the Trench" as highlighted by Francesca Bozzola without owning the retail outlet?