How to market a jewelry brand online

Given that our recent guest speaker was from Squarespace and mentioned how important it is to have a website, I wanted to share the basic layout of a jewelry website. Having scoured multiple jewelry websites I came to the conclusion that these headings are must haves to build your visual identity online

Headings & subheadings

              History/Our Story

•       Brand - what does it stand for, USP, values, design aesthetics.

•       The designer - their vision, inspiration and other relevant information

•       Timeline: how the brand has evolved

•       Craftsmanship  -   Consumers want to know how diamonds/gems are sourced and where the product is being made

•       Philanthropy - always helps to show the brand in a positive light

            Bespoke/high jewelry (if the brand offers custom made jewelry)

•       A video showing the designer sitting with a client and the steps involved in making custom orders from start to finish

•       Button on page leads directly to book an appointment

           Boutique/jewelry (affordable collections)

•       Collections: e.g. the Tiffany enagament collection, valentines collection etc

•       Categories: Rings, Bracelets, Earrings, Cufflinks

          Masterpieces

•  Exclusive one of a kind pieces. Also ones that you don’t want to share a price for.

          Press/Featured/In the News

•       Editorial – When featured in magazines 

•       Celebrity – what celebrities are wearing the brand

•       Events – that the brand does/sponsors

        Enquiries

•       Leads directly to form where the options are

•       Request appointment or Request information

      Recommendations also know as Bestsellers – items that the brand wants to push

    

      New arrivals – update as necessary

    

      Retailers/Buy/Shop – update as and when we new partnerships are formed. Good 

      to have a feature that one can search with postcode.

These are some of the best jewelry websites:

http://www.davidyurman.comhttp://us.chopard.comhttp://www.buccellati.comhttp://www.graffdiamonds.com/#/expertise/designhttp://www.theglamculture.com/web/us/#/site/sitemap/hp-stories/hp-gala-on-costa-smeraldahttp://www.vancleefarpels.com/us/en/?from_unlocalized=1
http://www.harrywinston.com/store/jewels/rings-jewels/products/crossover-ring