Irresistible email campaigns?

Make your customers fall in love with your email campaigns!

Last class was all about email campaigns, and how still is the most powerful digital marketing tool for any brand around.

There is a thin line between spaming your potential customers and make them accept your campaigns. You don’t want to put it at risk because you do not understand how to approach them. Here are some thoughts and straightforward instructions on how to deliver - and receive – “more love in the inbox”.

1. You Make It Easy

There is nothing more powerful than a very simple and precise message that hits the nail on the head. Jay Jhun, vice president at BrightWave and owner of the best email handle on Twitter, loves Pandora emails where a link to a specific playlist or song opens up the app automatically. "Want to get some ROI on that app you built? Implement URL schemes (iOS), Intent (Android), and URI (Windows)," he suggests.

2. You Are Mobile-Friendly

A strong majority of people are reading a large percentage of their emails on their smartphones. They, of course, are checking multiple times a day (if not in outright persistent checking mode) and if the email doesn't look good on their mobile device, they likely will ignore it.

Nearly everyone looks for a simple, crisp, and easy way to determine the value of an email within a few seconds.

3. You Are Lovely to Look At

Appearance matters. We all know that.

Animated GIFs, awesome imagery, proper white space, and not too many options or navigational choices to select from. The best email marketers sweat the details and know incremental improvements and touches can be the difference between a conversion and someone you let slip away.

4. You Have Personality

We all have so many choices for media consumption. Maybe too many. Consumers, love a brand that is not only consistent in its voice across all channels but demonstrates its unique personality across these as well. It doesn't have to mean the brand says the same thing on Facebook as it does on the radio, but it should tailor a great message befitting each channel.

The best email campaigns are those that deliver personality to the inbox, not just offers and content.

5. You Are an Email Unicorn (aka You Have Something I Can't Get Elsewhere)

Like any commercial relationship, we all have choices. Sometimes we pick things based on price and convenience. Other times, we pick because we like the product or want to be associated with something like this offering. Email programs that consumers look forward to every time they surface in their inbox are the unicorns of emails. They don't happen often for a lot of reasons.

Source: www.clickz.com