LinkedIn: A new place to engage

I am on LinkedIn more than Facebook.  It is a tab that is always open on my browser.  Not only do I find important client contacts, but I am also starting to click on article posts that I engage with.  Some marketers are using it wisely by providing resourceful content.  LinkedIn has also started to partner directly with content providers, such as The Atlantic and Bloomberg Finance.

So, how can marketers ensure a quality experience?  It has to be sticky, resourceful, shareable, insightful.

At The Atlantic, we are working with partners who want to extent their messaging beyond TheAtlantic.com to the undeniably powerful LinkedIn database.  We can write, they can target.  Win win.  On top of it being a win win for LinkedIn sponsored post revenue, as well as The Atlantic's marketing strategy, it also gives LinkedIn users quality content that is well targeted.

With the power of a LinkedIn profile, marketers can make assumptions about the aspirations of its users and easy inferences about industry news that would be relevant.

So, start looking for great content on LinkedIn and see if it was brought to you by brand XYZ!

Source: http://www.mediapost.com/publications/article/229173/is-your-content-scoring-on-linkedin.html