Organic growth in Twitterverse

Twitter suggest consistent and interactive tweet to penetrate more into the twitterverse. @TridentGum saw a 5X greater follower base by tweeting almost 3X per day. Of the top 200 brands how drove highest organic reach most relevant goals were:

• Leverage real-time cultural moments like live sports events, awards shows or trending conversations.
• Mention influencer usernames with large followings or high-volume hashtags in Tweets.
• Include auto-expanded photos or videos paired with short, conversational copy.

New Analytics tool released by Twitter adds more into the arsenal of tools. 

With this new dashboard you can:

• See how your Tweets are performing in real time.
• Compare impressions (times a Tweet is viewed by anyone on Twitter web and Android or iOS apps, including logged-out users), total engagements and Retweets month over month.
• Use the Tweet details page to see how many Retweets, replies, favorites, follows, link clicks and embedded media clicks each Tweet received.
• Export your Tweet performance metrics into a CSV file, which now includes both organic and promoted data.

Twitter also suggested Tweet activity dashboard best practices :

• Pay attention to when you tweet. Note which time of day and day of the week yields the highest engagement and impressions.
• Analyze the frequency of your Tweets. Use your new insights to determine your Tweet cadence.
• Identify what Tweet mechanics work, and which aren’t as effective. Keep an eye on elements like different calls to action, the inclusion of rich media and copy length.
  
  
  Source :
• http://techcrunch.com/2014/07/11/twitter-analytics-dashboard/
• https://blog.twitter.com/2014/introducing-organic-tweet-analytics
• https://twitter.com/hashtag/analytics