Privacy issues in digital marketing

How scary is it that after looking into some new sportswear on amazon and adding it to your cart but having last minute thoughts about it, you get an ad suggesting you to check out while reading the 

daily news?

Eventhough it speaks about the power of the internet as a marketing tool it also raises the issue of 

privacy. In other words, it means someone is able to track all you do online in order to pop up that 

add reminding you you still have not ordered your brand new Nike shoes. As a consumer, I think 

there is little information on these issues available and even less information available on how to 

avoid this trackability throughtp out the net. 

Nowadays several softwares and options exist to opt out from this tracking, below there is a cool 

article on some of the tricks to avoid it.

http://www.cnet.com/how-to/five-ways-to-avoid-being-tracked-on-the-web/