Social media tools that B2B marketers can use

Even though most of the social media platforms are considered to be exclusively B2C channel, a B2B marketing expert suggests that those common tools are also helpful for B2B context as well. Here are some representative examples that she suggests.

1. LinkedIn
Set up a complete personal profile as well as a branded LinkedIn Company page and posting updates about business of the company, including links to blog posts, press releases, product launches and releases, events, awards and other news.

2. SlideShare
Post slide decks about the company and updates, as well as useful content for target audiences. Don’t just put presentations up on SlideShare, but add a narrative as necessary so that viewers can get maximum value.

3. Twitter
Use Twitter as an online broadcasting tool by posting updates about the company and sharing helpful content. Hashtags are one way people search through the volume of messages to find Tweets that are relevant and find the people and businesses that are sending them.

4. Facebook
Make sure that the branded Company Page appears. Then, use the Facebook Company page for a specific purpose: bring out the human side of the company. Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook. Use Facebook to showcase the people who work for the company and who are the customers and vendors increases engagement and helps build relationships with all of them.

Source) http://www.newincite.com/marketing-strategy/a-social-media-strategy-for-b2b-marketers/