Virtual reality is not available yet but big companies are taking into this nascent world. Their efforts are currently confined to experiential marketing at large events, like the South by Southwest interactive festival and the Detroit Auto Show.
Virtual reality can be transformed in a "real" reality soon infact MarketsandMarkets (a research firm expert in the field) forecasts that manufacturers of VR and augmented-reality hardware—including smart glasses and head-mounted displays—will generate $1.06 billion in revenue globally by 2018. In the future marketers expects that goggles can be bought at Walmart for $300 and brands can deliver visceral consumer experiences.
Virtual reality could be transformative for the digital ad industry. Instead of interrupting people with ads, marketers could sponsor virtual experiences people actually seek out.
Imagine Budweiser taking you behind the plate at the World Series or Pepsi giving you a virtual front-row seat at a Beyoncé concert.
Cool, don't?
More details at:
http://adage.com/article/digital/virtual-reality-advertising-s-big-thing/294328/
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