Tablet Edition Ads Get Same Recall as Those in Print

The very idea that tablet ads are as recognizable as print ads suggests that we are entering into a new phase of mobile expansion.  The fact that mobile magazine ads on tablets are as impactful as print editions proves that we are in an ever-increasing mobile-driven world.  Not only are these ads being recalled at the same rate as their print counterparts, but they also can be interactive, which may lead to an increase in effectiveness down the line.  Tapping on an ad to interact may eventually make these types of ads more effective.

Since 2011, minutes per person a day spent on a tablet has increased from 112 to 156 in 2013. Moreover, there has been a 21% increase in the number of tablet ad units from 2012 to 2013.

"Consumer adoption of tablets has also fueled a large and rapid increase in the number of magazine apps available on digital newsstands. According to iMonitor, the number of U.S. magazine apps reached 2,859 in the third quarter of 2013, nearly three times as many as the 990 apps available just a year and a half previously in the first quarter of 2012."

Sources:
http://www.magazine.org/insights-resources/research-publications/guides-studies/tablet-magazine-advertising-insights-kantar

http://adage.com/article/media/study-tablet-ads-recall-print/294011/