Econsultancy highlighted an Unruly Media tracker which compiles data showing that the most shared football ads of 2014 on social media do not come from official sponsors.
The quick (correct?) conclusion is that you do not need to be on the official sponsor list to get the most attention. Makes you think about the value deterioration by social media when it comes to sponsorship monies for such global and lengthy events.
This relates back to my first post about Twitter and Facebook fighting it out to be the main marketing channel for live events. Will social media become the new sponsorship stream altogether?
The Unruly tracker main page (http://www.unrulymedia.com/braziliant-brands) shows a list of top 11 adverts and puts a couple of favorites head to head.
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