Macy’s at the Forefront of Mobile Technologies
Macy’s is the latest retailer to fire back at Amazon with
its own image recognition mobile application designed to simplify searching for
items on its ecommerce site by submitting a photo of an item from daily life. Users can upload a photo of an item of
interest in everyday life and Macy’s will search its site for similar items for
purchase. The app enables instantaneous
shopping experiences and encourages impulse purchases.
In addition, Macy’s is committed to operating at the
forefront of innovation and fostering a locally relevant shopping experience in
every store, a commitment that is evident by some of its recent omni-channel
developments.
The first is a crowd-sourced same-day delivering service
powered by Deliv which will be available for products purchased on the Macy’s
ecommerce site and mobile-enabled Web sites.
The second is a next generation point of sale experience – Macy’s is
piloting a variety of selling technology innovations at stores in Georgia and
New Jersey, including a new generation of POS devices, pickup centers,
electronic kiosks and large, interactive displays. In pilot stores, customers can also make
purchases on mobile devices after shopping Macy’s omni-channel assortment via
electronic kiosk and large, interactive look book displays. Macy’s is also expanding the use of shopkick’s
shopBeacon to all Macy’s stores – this allows you flag items you want and then
alerts you in store to offers on those products and others you might like. Macy’s was the first company to implement the
technology in a retail setting. Lastly,
Macy’s is introducing an enhanced digital edition of its catalog that leverages
the functionality of its tablet and mobile experiences.
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