Macy’s at the Forefront of Mobile Technologies

Macy’s at the Forefront of Mobile Technologies

Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.  Users can upload a photo of an item of interest in everyday life and Macy’s will search its site for similar items for purchase.  The app enables instantaneous shopping experiences and encourages impulse purchases. 

In addition, Macy’s is committed to operating at the forefront of innovation and fostering a locally relevant shopping experience in every store, a commitment that is evident by some of its recent omni-channel developments.

The first is a crowd-sourced same-day delivering service powered by Deliv which will be available for products purchased on the Macy’s ecommerce site and mobile-enabled Web sites.  The second is a next generation point of sale experience – Macy’s is piloting a variety of selling technology innovations at stores in Georgia and New Jersey, including a new generation of POS devices, pickup centers, electronic kiosks and large, interactive displays.  In pilot stores, customers can also make purchases on mobile devices after shopping Macy’s omni-channel assortment via electronic kiosk and large, interactive look book displays.  Macy’s is also expanding the use of shopkick’s shopBeacon to all Macy’s stores – this allows you flag items you want and then alerts you in store to offers on those products and others you might like.  Macy’s was the first company to implement the technology in a retail setting.  Lastly, Macy’s is introducing an enhanced digital edition of its catalog that leverages the functionality of its tablet and mobile experiences. 

Source: http://www.mobilecommercedaily.com/macys-significant-omnichannel-push-includes-showroom-busting-image-search-app