Ad Tech VC Investments

With so many interesting histories of successful startups in class, I though it would be cool to check how VC funds are interested in investing in ad tech firms. As a result, there is plenty of money going to these startups and there are three main pillars where the money is going:

(i) ad tech continues to be one of Israel's strongest areas in tech

(ii) mobile continues to be a key trend

(iii) there is a growing amount of cash going into in-app monetisation through ads

Below is a article from StrategyEye (really recommended for people interested in the startup world) with further details about the above trends:

http://digitalmedia.strategyeye.com/article/5v64HYJt0Tk/2014/09/29/insight_what_the_10_largest_ad_tech_vc_investments_say_about/?nbh=43088b01cde1b11658cf980d1b980b33