Rising Importance of Mobile Marketing in Financial Services

I recently read the following article in the financial brand, speaking to some of the digital strategies that the author believes will be critical in the next year for financial institutions.

http://thefinancialbrand.com/49927/digital-marketing-strategies-for-banks-credit-unions/

The one that I think was the most transformational was the focus on mobile marketing. The logic was very straight-forward, as consumers continue to spend more and more time on their mobile devices, reaching customers in this channel will be even more critical. I think a critical piece of how this then was talked about in the model, is that the mobile touchpoints needs to be a part of a full customer-centric strategy that utilizes digital, traditional, social media and content marketing strategies.

The other interesting component to me was the emphasis on social media marketing. It cited a statistic that social media marketing increased 40% last year and talks about a time where financial marketers will truly be proactive and using social to drive awareness, rather than “just checking the box” with their social media presence. In my experience, at most institutions it really is just checking the box and only at 1-2 have I seen a truly integrated social strategy that can drive this kind of brand-building.