Recent years, November 11th becomes a new festival for Chinese young people -- 11.11 Singles Day. Thanks to internet and China’s Alibaba Group, Singles Day has become the world’s biggest online shopping day. Each year, Alibaba holds promotions and sales on its shopping sites. Chinese consumers spent a record 91.2 bn ($14.3bn) online during the 24 hours of Singles Day this year.
“This year’s jump in sales showed the rising power of the Chinese consumer and the increasing presence of e-commerce in a country where the brick-and-mortar retail infrastructure isn’t as well-developed as it is in the U.S. It also shows the rising power of Chinese brands.” In October, WeChat, Weibo and all the other popular Chinese social media already started their distinct online marketing strategies, and turned the whole thing into a crazy global shopping festival.
For instance, in the opening three minutes, Xiaomi (Smartphone) said it sold 110,000 of its new Mi3 phone and another 110,000 of its Hongmi (older version) phone. In other words, “sales” is no longer the biggest attraction anymore, the idea of Singles Day becomes the celebration of new lifestyle and also the fashionable trend to follow in this digital world.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.