In the age of digital marketing, data is the most
significant thing. The truth is those who grasp the most data have absolute
positive power in marketing the right stuff to the right people.
In China, Alibaba Group has just acquired Youku and Tudou in
order to gain more consumer data and therefore strengthen its power and widen
sales channels. Also, there is a kind of new smart TV, which can actually track
what the users usually watch, to gain data, to pass “enhanced data” to
advertisers.
Data is actually can be sold and purchased as a kind of
commodity. Digital marketing uses data as the root of analysis, to gain better performance.
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