Fidelity, Snapchat and new forms of marketing

Fidelity, Snapchat and the success of new forms of marketing

Very interesting to see Fidelity writing off 20 % of their investment in Snapchat because of risks that it will not delivered to expected returns from new marketing formats.

Overall I believe the likelihood of these forms of marketing being successful has gone up vs down over the last months, however, the overall overvaluation of private market unicorns is much more likely to be the driving force of the write-off.

In all it seems clear that current mobile marketing solutions are not working and new formats that add more value should become more successful. From my own experience I do have to say that facebooks seems to be doing a great job, over the past week I have bought 2 products that I saw only on facebook, perfectly targeted. quiet happy with that and this also makes me feel ok that I provide FB some feedback in case they don't get it right.  If you know they it better next time, helping out is a good idea.

Tomas