Companies Are Creating Short Films to Connect With Consumers

We all know that the best way to attract consumers is with content. This creates a genuine interest of the target in what the brand has to say. Some companies embraced this concept and took it to an extreme by producing short films, of about 15 minutes.

While the films look great and they actually are engaging very engaging, a question arises: will consumers make and remember the connection of the brand with the video? it is not the first time a company puts out a great ad that everybody talks about and remembers but don't have a clue what whose ad it was and what message it was sending.

We may need some time to see the results of this new strategy and evaluate if high production costs are paid off by higher conversion rates. In the meantime, we can only enjoy some of them:

Johnnie Walker Blue Label

Canada Goose

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