SEO analytics tool - Botify raises Series A round

French startup Botify just raised a $7.2 million Series A round from Indivest and Ventech. Botify uses a SaaS approach to make it as seamless as possible to crawl websites and give users insights into their search engine optimization strategy.  Botify gives users data so that they can make optimizations. Botify is an analytics tool to designed to support SEO assumptions with tangible numbers. Currently, the company as more than 300 customers, including BlaBlaCar, eBay, Expedia and Farfetch.

Botify has three different components. First, it developed a server-based crawler. The company then gives users an overview of your website’s structure.  Then, it also gives users more information about Google’s or Bing’s indexing crawlers. The company knows which page was crawled by search engines. Finally, Botify gives uses a complete dashboard with detailed reports about their SEO strategy.

There are two things that make Botify unique. Botify targets big companies that rely heavily on search engine traffic — e-commerce, transportation, media, etc. Bringing more traffic to these websites is a great way to create new customers.  In other words, improving SEO isn’t just something nice to do, it’s a good way to generate purchases.  Naturally, anything that can improve a company’s bottom line is a good thing.  Also, there is the recurring pricing model. Botify costs between $569 and $999 per month. With 300 customers already, you can see that the startup has a healthy business model.  New features should help Botify retain these customers by bringing them more value.