This article was fitting since we spoke about email best practices a few classes ago.
I find it remarkable that an article this rudimentary is being published on marketing land. That tells me many companies are still not executing effective email strategies.
I do not agree with point number 2. If you are only emailing folks that have opted in then you are really not aggressively going after new business. So while point 2 is factually correct that you have a much smaller chance of getting blacklisted by only emailing those accounts that have opted in.. i don't feel it's very realistic.
I love point number 5. I have personally not used any of those services but it makes total sense. Getting your emails authenticated before sending them.
If you are interested in reading more about the article please click below.
http://marketingland.com/5-tips-sending-email-blast-without-getting-blacklisted-206827
I find it remarkable that an article this rudimentary is being published on marketing land. That tells me many companies are still not executing effective email strategies.
I do not agree with point number 2. If you are only emailing folks that have opted in then you are really not aggressively going after new business. So while point 2 is factually correct that you have a much smaller chance of getting blacklisted by only emailing those accounts that have opted in.. i don't feel it's very realistic.
I love point number 5. I have personally not used any of those services but it makes total sense. Getting your emails authenticated before sending them.
If you are interested in reading more about the article please click below.
http://marketingland.com/5-tips-sending-email-blast-without-getting-blacklisted-206827
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