Channel access is a big questions when creating a marketing strategy. What platforms is our current audience using and how do we reach them.
Snapchat, entering it's 2017 IPO, is integrating video within it's vanishing messages & content.
With huge platforms such as this, there is space space mediators to come in and provide creation tools for small businesses. Snapchat will need simple tools ad tools such as Google Adwords to capture the long-tail of advertisers looking to reach it's audience.
http://www.forbes.com/sites/ajagrawal/2017/02/01/lights-camera-engagement-2017-is-the-year-of-video-marketing/#4e05c92d4221
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