Google BERT technology was introduced in later 2018 and has been used by Bing, now Google decided to use BERT.
The article interestingly explains how BERT algorithm would change the SEO and digital marketing scene.
BERT would help to optimize the voice search result, which would be one of the trends in upcoming years.
And because of the improved accuracy of search result, the contents must have further relevancy. Flip side is that relevancy would be more important in content creation.
https://www.cmswire.com/digital-marketing/how-google-bert-will-impact-seo-and-marketing/
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