The retail sector isn't ready to evolve.

https://digitalmarketinginstitute.com/en-us/blog/6-digital-marketing-tricks-for-the-retail-sector

The retail sector that has forever been driven by B&M stores and experience was meaningless. There are many stores that actually were a bit arrogant in the way that they treated customers because they knew they were the only game in town. Those days are now LONG GONE!

Now, retailers have to go above and beyond to acquire a customer. This article really defines what retail is today. Digital technology has given the customer the right to chose and it has forced retailers to build better digital campaigns. OMNI has become a huge topic but very hard to execute. There are new comer companies that are able to do it but for companies that have been in the game for a long time its been very tough.

The way people shop will continue to change and the store experiences will have to get much better using these marketing techniques if they want to survive this revolution.