A common way to build an email list is leveraging your website traffic pre-purchase / conversion. Many sites pop up with a request to add you to their email list in exchange for an offer - a percentage off your first order, early access to merchandise, exclusive offers, etc.
Importantly, this allows you to collect an email address pre-purchase and retarget a larger audience. This increases initial and ongoing conversion beyond what you can achieve by waiting for visitors to complete an order before collecting their email.
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