Today Instagram has been the most advanced and sophisticated tool for marketing with 800 million active users currently. Lowest investment and initial budgets to promote and market a product across diverse customers.
Instagram has been source for many B2C, but these days though B2B companies are skeptical about using Instagram as there marketing source, it is another media source where people share aesthetic photos, videos and their reviews that leads to sales of products.
If target customers are on Instagram why not use it as marketing medium.
Few of the benefits of using Instagram as marketing channel for B2B market
1.) Low budget initial investments to work with influencers: Most of the initial investments are low budget as we work with influencers who can share their reviews and product life stories after using the products. This also helps customers use different forms of content including photos, videos, sounds to share their emotions and also comments section to respond to messages
2.) Direct connection with customers: Companies can connect directly with customers and respond to their feedback and reviews. This helps companies to enhance and meet customers demands and build groups who share similar passion for the products.
3.) Faster and easier way to build brand awareness: Easiest and cheapest medium to spread brand awareness by connecting people using hash tags to discover the content.
4.) Can drive traffic on own websites: The most significant tool I it can divert traffic to their own website. Customers can like the products and divert the attention to their own website. Fastest mode to get attention of customers.
Instagram has been a powerful marketing tool in current world with fastest and easiest way to millions of customers globally.
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