Digital marketing strategies are an essential component of any inbound business-to-business sales strategy. Inbound leads are typically interested customers and more likely to close than leads from outbound B2B efforts, making a digital marketing strategy a primary driver of the B2B sales funnel. The following are effective digital marketing channels to drive B2B sales leads:
SEO/Organic Search: Drive interested customers searching for your product or services to your website.
Paid Search: Rank highly in search engine results in a sponsored area, ensuring a presence on page 1.
Social Media: Social posts and ads are effective channels to provide visuals of products. Businesses with a following will consider doing so on their own pages, whereas businesses building a following may choose to sponsor content from influencers or media businesses.
Email Marketing: Email blasts are an excellent way to communicate new product launches or updates to services provided to an opt-in group already engaged with the business.
Digital Advertising: High impact banners and programmatic ads are effective ways to get your product or service in front of the channels most likely to convert.
Video or Podcasts: Video and audio channels are newly proven ways to drive interest and help prospective customers discover your company. Whether your business creates this content, or advertises with other creators, video and audio distribution channels are an excellent way to communicate a brand story.
In short, a business should evaluate all digital marketing opportunities and take an omnichannel approach to drive brand recognition and generate B2B leads for your sales team.
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