A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label "Nikita Jain". Show all posts
Showing posts with label "Nikita Jain". Show all posts
Tuesday, November 17, 2015

Visual search- the next big Pinterest milestone?

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Close in line in the league with Facebook, Instagram and Twitter, Pinterest is becoming a formidable digital advertising player. Visual in...
Tuesday, November 10, 2015

Spotify vs Snapchat- digital video vs digital music world or evolving overlapping core competencies?

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Snapchat began as a platform with purely ephemeral content but has slowly evolved into offering digital media content with a twist. With mo...
Tuesday, September 29, 2015

Dunkin’ Donuts and AirBnB master the art of location-based digital advertising

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Until recently, location based advertising  remained   a small part   of mobile ad budgets, primarily because it's difficult to pinpoint...
Tuesday, September 15, 2015

Paramount’s bold gutsy move against the big studios..

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Home Entertainment release windows have been a point of contention since eternity. I was working for 20 th Century Fox during the summer...
Tuesday, September 08, 2015

DUBSMASH: The Gen-Next Selfie

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Taking selfies to a new level, Dubsmash has become a social media staple- a simple yet addictively fun app, that rapidly blossomed into a v...
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