A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label "Social Media". Show all posts
Showing posts with label "Social Media". Show all posts
Friday, October 08, 2021

Make a Run for the (Gen Z) Border

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  Fast food legend Taco Bell has recently launched two new marketing initiatives that aim to further their grip on the Gen Z demographic. No...
Tuesday, October 05, 2021

Facebook outage costs Facebook, Inc $60m in ad revenue

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Earlier this week, Facebook, WhatsApp and Instagram went down for a combined six hours , costing the platform over $60 million dollars in ad...
Friday, January 22, 2021

Is It The Right Time For A Social Media Detox?

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                                                                                                                    Credit to: Harper's ...
Friday, January 18, 2019

Gillette's double-edge razor

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No one can forget the scandalous ad by Pepsi released in 2017 featuring Kendall Jenner, a rally of (calm) protesters and the all-powerful, c...
Wednesday, July 04, 2018

How to Create a Buyer Persona

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How to Create a Buyer Persona Since digital marketing is becoming more targeted and personalized than ever before, direct-to-consumer ...
Monday, July 02, 2018

Facebook Ads policies, rejections, and competitive tracking

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Brands are getting caught in the cross fire of new Facebook policies and the interpretation on those rules.  Last week two ads by big player...
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