A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Ad Spend. Show all posts
Showing posts with label Ad Spend. Show all posts
Tuesday, September 15, 2015

Total media advertising spending slows down, digital advertising provides only growth source.

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It seems the lower growth of the world economy, is spilling its effects everywhere, and advertising spending is no exception.... Total media...
Wednesday, November 26, 2014

Looks like digital ad agencies will be happy this holiday season…and so will shoppers at Kohl’s

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US sales during the holiday shopping season are predicted to increase 4% to nearly $490 billion this year. This is a huge number – and hol...
Thursday, September 18, 2014

Small Business Spending on Social Media

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Small businesses, defined as companies with less than 100 employees, are seeing a few noteworthy trends (BIA/Kelsey survey for Q3 2014): 1...
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