Showing posts with label Andy Anderson. Show all posts
Showing posts with label Andy Anderson. Show all posts
Friday, April 10, 2015

Ways Content Marketing Will Change in 2015

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Like the 29.6% of respondents to a Smart Insights survey, I too believe (I know) content marketing will be the biggest part of marketing for...
Saturday, March 21, 2015

Has Google Fiber Found the Holy Grail?

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Granular tracking and metrics that show advertisers who has watched their ad, when, and if it led to a conversion is a huge advantage of onl...
Friday, March 13, 2015

Is Wearable Tech the Next Digital Marketing Frontier?

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Wearable tech isn't new, but the Apple Watch may be the first product to actually take off on a large scale.  If so, what are the implic...
Thursday, March 05, 2015

How Do You Google?

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On Wednesday night while in Advertising & Branding class, we were discussing the proposed Lowline project in the Lower East Side.  I had...
Friday, February 27, 2015

Email is King

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According to an infographic shared by AdWeek courtesy of Smart Insights, email remains the best tool for improving customer communications a...
Sunday, February 15, 2015

Content Marketing: Shorten the Sales Cycle

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Over the past 5 years, the average sales cycle has increased by 22%; buyers are more knowledgeable, information is more readily available on...
Thursday, February 12, 2015

Data-Driven Writing Tools for Content Marketers

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As a B2B company, my firm, EnergyWatch, realizes the importance of content based marketing (and our need to commit to consistently generatin...
Friday, February 06, 2015

Social Media Is Like a Cocktail Party

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"Social media is like a cocktail party.  Don't be a jerk and don't talk about yourself all the time. Don't try to make a sa...
Friday, January 30, 2015

10 Best Digital Marketing Stats of the Week

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As a quantitative type of guy, stats have always intrigued me, and what I find fascinating about digital marketing is the ability to quantif...
Sunday, January 25, 2015

Super Bowl Ad Tracker & Complementary Campaigns

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Sports and consumerism, what the USA does best!   Adweek is keeping track of the brands and agencies that are participating in what's s...