A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Apple Watch. Show all posts
Showing posts with label Apple Watch. Show all posts
Monday, April 20, 2015

Apple Watch: a new digital marketing channel?

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It seems like all eyes have been on the Apple Watch this month. There has been a flood of articles and blog posts about how Apple is executi...
Friday, March 13, 2015

Is Wearable Tech the Next Digital Marketing Frontier?

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Wearable tech isn't new, but the Apple Watch may be the first product to actually take off on a large scale.  If so, what are the implic...
Tuesday, March 10, 2015

Marketing on the Apple Watch: terrible idea?

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I’ve yet to be thoroughly convinced about the importance of wearable tech in our everyday lives. I think it’s far more niche than developer...
Sunday, March 08, 2015

Apple Watch and Digital Marketing

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I am writing this blog less than 24 hours from one of the most awaited moments of this year in Technology, the launch of Apple Watch on Marc...
Sunday, February 22, 2015

Latest trends in Digital Marketing

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I read the article  http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2015/ I a...
Sunday, September 21, 2014

Wearable Devices – Just a Fad or Here to Stay?

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Although wearable technology has become more popular over the last few years, it has still struggled to become part of the mass market. U...
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