Showing posts with label Brandon Larson. Show all posts
Showing posts with label Brandon Larson. Show all posts
Saturday, April 18, 2015

Facebook Marketing for Financial Institutions

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A recent article in the Financial Brand talked about the role that Facebook plays in financial services marketing, particularly with regard ...
Friday, March 27, 2015

Email vs. Direct Mail

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The other day, I was talking with somebody that asked the question of whether email would overtake direct mail as an acquisition engine for ...
Saturday, March 14, 2015

TD Canada Trust goes viral

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Last year, TD Canada Trust successfully conducted a Thank You campaign with its customers. During the campaign, employees handed out 20,000 ...
Friday, March 06, 2015

Taking a targeted approach to social media

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As branch transaction volume continues to leave the branches, and more customers are willing to bank with an institution that doesn't ha...
Friday, February 27, 2015

Social Media in Retail Banking

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A recent study of 439 financial institutions reveals that most banks don't believe they are getting strong performance in social media, ...
Friday, February 20, 2015

Citi Launches Digital Marketing Push with Zillow

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Citi recently formed a digital marketing relationship with Zillow (and subsequently StreetEasy). The new partnership is a good example of ho...
Friday, February 13, 2015

Content Marketing in Financial Services

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I recently read an article that stressed the importance of content marketing, even as it relates to financial services. The article (https:/...
Friday, February 06, 2015

Rising Importance of Mobile Marketing in Financial Services

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I recently read the following article in the financial brand, speaking to some of the digital strategies that the author believes will ...
Saturday, January 31, 2015

10 Big Trends Reshaping Financial Marketing Today

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I ran across the following article in the Financial Brand: http://thefinancialbrand.com/47646/marketing-trends-in-banking/ The piece th...
Saturday, January 24, 2015

Banks Have a Case of Digital Marketing Myopia

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Recently, I came across the following article in American Banker: http://www.americanbanker.com/bankthink/banks-have-a-case-of-digital-mark...