Facebook Is Now Reducing the Reach of Users Who Routinely Share Fake News, Clickbait and Spam

Facebook is working to reduce to power to those who share fake news, clickbait, and spam postings that spread like wildfire, as they are designed to do. This is a great step in reducing the spread of misinformation, and also seems like a move that makes it more similar to Google with regard to quality.

Google is carefully measuring quality of websites every time an item is searched. Facebook is looking to build "quality" into posts so that its website is somewhat curated. It will be interesting to understand how this will affect companies, and whether certain companies will be penalized as "spammers". Perhaps a discipline that grows is social media optimization, similar to search engine optimization, where companies try to focus on the highest quality Facebook posts that pass Facebook's algorithms.

It's a good step for the user experience on Facebook, and it will be interesting to see the implications on digital media marketing.


Source: http://www.adweek.com/digital/facebook-is-reducing-the-reach-of-users-who-routinely-share-fake-news-clickbait-and-spam/

AdWeek

Content Marketing's Clickbait Problem

I found this article on Mashable brief but interesting. It details the clickbait problem of digital advertising that we all know too well.. Display ads popping up that promise an interesting article/content and then once you click, direct you to something completely different. This results in distrust and frustration among users, and hurts the site's reputation as well.

Many sites are cracking down on clickbait with Facebook recently announcing new measures to eliminate clickbait and Buzzfeed backing a no-tolerance policy. Content creators have also begun to support new metrics versus the standard click through rates. These new metrics are based on things like number of shares, time spent on site, etc. These developments may be an indication of the future of digital advertising metrics and payment plans. Clicks may not be enough and may not be the right way to measure the effectiveness of ads.

http://mashable.com/2014/12/10/content-marketing-clickbait/#djZ1Gvjvp8qS