A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Digital Campaigning. Show all posts
Showing posts with label Digital Campaigning. Show all posts
Saturday, March 05, 2016

SEO Runs Both Ways: The Negative Side of Search

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By Blaire Townshend The benefits of Search Engine Optimization have been touted far and wide, and rightly so. When SEO is implemented effe...
Sunday, February 08, 2015

Digital Marketing for State Elections

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In 2012 US Presidential elections, although there were traditional marketing strategies including television, radio, print etc., the digital...
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