Showing posts with label Fiona Huang. Show all posts
Showing posts with label Fiona Huang. Show all posts

Tuesday, December 08, 2015

Android regains market share and smartphone market will soon become about replacement cycle

According to comScore’s latest data (October 2015), Apple’s share is down nearly a point 2015 Q3, without including Q4 holiday-related device sales. Android’s market share is up 1.5 points compared with July.

Also, device forecaster IDC says that globally smartphone growth will slow next year to “single digits” for the first time. Even so, growth will be near 10 percent globally. Slowing growth in China is partly responsible. Many mature markets are now “replacement markets.”

http://marketingland.com/smartphone-data-android-regains-share-but-apple-maps-wins-the-iphone-154923


Content Marketing: What Emoji Best Describes Your Presidential Campaign?

Found this interesting article talking about the impact of Emoji or more broadly social media in this year's election. Social media is no longer the advantage for Obama, and now it's a prerequisite.
In August, for example, Hilary Clinton asked people on Twitter to explain how student debt makes them feel in three or fewer emojis. This response just about sums it up. 

Moreover, Marco Rubio joined Clinton and Bush as major presidential candidates who have used Snapchat as a platform to make campaign announcements.

https://contently.com/strategist/2015/12/04/contently-comic-what-emoji-best-describes-your-presidential-campaign/

Instagram Ad Performance Similar to Facebook

This article compares the ad performance of Instagram to it of Facebook and draws the conclusion that these two platforms have very similar performance in terms of click-through-rate and Instagram is slightly better in the mobile channel.

The study is conducted by Nanigans, a Facebook Marketing Partner and member of Instagram Partner Program, based on the data from its clients that advertise on both social networks from Aug.1 through Oct. 31.



http://www.adweek.com/socialtimes/nanigans-instagram-facebook-benchmarks-report-december-2015/631104

Tuesday, December 01, 2015

Push a Button, Call Bullshit on GOP Pols - By Interlude, an interactive digital media company

Not buying a candidate's claims? Push the red button and see what’s up.
Look, last night’s GOP presidential debate was a hot mess. Not only because the candidates themselves at times resembled a cage of rabid, frothing-mad wildebeests, but also because CNBC hosted it as though the network is a second-rate comedy troupe.
Once all the interruptions, admonishments, gesticulations, and posturing wore off, however, there remained at the core a pretty serious subject: a bunch of people who want to lead our nation saying a few things that, let’s face it, aren’t exactly true. 
Yes, politicians—and people who aspire to be politicians—lie. Often through their damn teeth, and with a smile on their face. They’ll even do it while kissing your baby and making eye contact.
So did you ever wish you could point your finger and scream “bullshit!” every time you saw one of the aspiring leaders spout fresh BS from their Chiclet-white teeth? Now, thanks to documentary filmmaker Morgan Spurlock and his band of merry pranksters, you can.

Using this interactive video from Interlude, you can choose your candidate and, when you think they veer away from the truth, you push the big red Bullshit Button, which will immediately vet what they’re saying. Prepare yourself for good times and, at the end of it all, a generally icky feeling in your heart due to the amount lies these folks will ply you with to gain your trust and vote.

Oh, and don't worry—when you catch 'em spouting hot air, it's easy to share their disgrace, too. That's another button.

Interlude is a digital media company that designs, develops and markets interactive video technology, allowing consumers to create in real-time, a unique and dynamic version of a video that is based on pre-recorded audio/video segments - a one-of-a kind version of a popular video, created from millions of unique possibilities.

The Interlude technology platform utilizes audio/video footage to create a fully functional and customized end-product that can be embedded on any corporate or designated website. Interlude's customers may either provide the footage and thus maintain full creative control or utilize Interlude's creative/production services to generate the footage. Interlude's products can be branded and skinned and may be integrated with a broad marketing campaign that encompasses Internet, television, mobile and radio mediums.

http://www.thedailybeast.com/articles/2015/10/29/now-you-can-call-bullshit-on-gop-pols.html
https://www.crunchbase.com/organization/interlude#/entity

Monday, November 23, 2015

With help from 007's Daniel Craig, “House of Cards” star Kevin Spacey and singer Adam Lambert, Alibaba makes China's Single Day larger than Black Friday.

In the annals of television history, China's “Tmall Double-11 Night Carnival” might go down as the watershed moment when 21st century retailing geniuses first truly fused online shopping and entertainment into one awe-inspiring juggernaut of consumerism.
More cynical types may see the star-studded, three-hour live broadcast — created by e-commerce behemoth Alibaba and featuring celebrities such as 007 actor Daniel Craig, “House of Cards” star Kevin Spacey and singer Adam Lambert — as the beginning of the end of civilization as we know it.
A combination of the Grammys, the Oscars, a game show, the Home Shopping Networkand Dick Clark's New Year's Rockin' Eve — all counting down to China's equivalent ofBlack Friday or Cyber Monday — the program was created by Alibaba to stoke interest in “Double 11,” a newfangled Chinese holiday also known as Singles Day.
The Nov. 11 event, which originated in the 1990s as a sort of anti-consumerist Valentine's Day for the singles set, has quickly become China's biggest shopping day of the year, thanks to a blitzkrieg of publicity efforts by Alibaba starting in 2009.
This year, Alibaba said total transaction volume on its Tmall.com platform alone hit $14.4 billion on Wednesday, far ahead of last year's record $9.3 billion. By comparison, U.S. retail store sales reached $9.1 billion on last year's Black Friday and about $53 billion for the entire Thanksgiving weekend, including online sales through Cyber Monday.
http://www.latimes.com/world/asia/la-fi-alibaba-china-double-11-singles-day-shopping-20151111-story.html