A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Gaohan Dai. Show all posts
Showing posts with label Gaohan Dai. Show all posts
Friday, April 10, 2015

A divorce between ebay and PayPal

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Since 2002 when eBay acquired PayPal, at a price of $1.5 billion, the merger was successful. PayPal boasted more than 162 million active di...
Friday, March 27, 2015

How to make both online and offline shopping more effective

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People go to shopping malls to fit clothes and shoes they like and finally make purchase online for better price. The phenomenon exists and...
Friday, March 13, 2015

PC is not dying

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PC, a great invention in human’s lives, is going to lose its popularity. PC brought people a lot of convenience in the past. It increased t...
Saturday, March 07, 2015

A win-win digital marketing

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Cooperation exists between companies seems to be very common. By cooperating with other companies, a company could focus on its own advanta...
Saturday, February 28, 2015

TV ad needs to wake up

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As more and more people choose to stay in front of a computer instead of a television, advertisements on a television returns less value to...
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