A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Jackson Tanis. Show all posts
Showing posts with label Jackson Tanis. Show all posts
Sunday, June 11, 2017

Viral Content and its Impacts on Business

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Last Saturday, I was talking to an acquaintance, who works in a content marketing company, about viral content in digital media. As we went...
Friday, June 09, 2017

Email Marketing: The Past, Present & Future

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From an internal messaging tool in 1971, email has evolved to become a powerful channel in digital marketing. With an average of 20.5 billi...
Sunday, May 28, 2017

The Art of PPC: Why users click them

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In the last class session, we learned about SEO and how it is used to improve page ranking in organic search result. As Prof. Kagan mention...
Tuesday, May 16, 2017

SEO Trend in 2017

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With every passing year, SEO continues to evolve with the development of new search algorithm and rules. Below are some of SEO trends to lo...
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