A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Kwonho Shin. Show all posts
Showing posts with label Kwonho Shin. Show all posts
Tuesday, December 08, 2015

Pinterest vs Snapchat: Purchase intent and valuation

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Following is an interesting article comparing Pinterest and Snapchat. The 2 most probable candidates to become next facebook. Online adver...
Tuesday, December 01, 2015

Two-Thirds of Consumer Goods Companies Need to Do More to Harness Digital Technology for Marketing, Says New Study by Forbes Insights and Wipro

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I found an article highlighting on the importance of the digital marketing. Even the most traditional products requires cutting edge techno...
Tuesday, November 17, 2015

12 Social media marketing trends for small business

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#1: Social Media Critical for Small Business First, 96% of survey participants use social media marketing, and 92% of those agree or stro...
Tuesday, September 29, 2015

The Top 7 Online Marketing Trends That Will Dominate 2016

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Forbes posted the top 7 online marketing trends that will dominate 2016. This is a very insightful and informative in understanding current ...
Tuesday, September 15, 2015

New Business Model for Food Delivery Applications

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Last year Goldman Sachs' PIA invested USD35 mil. to a start-up called Baedal Minjok(BM) in South Korea. BM is a food delivery applicatio...
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