Showing posts with label Linhan Huang. Show all posts
Showing posts with label Linhan Huang. Show all posts
Thursday, December 03, 2015

Capture the Micro-moments and win customers

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Micro-moments is a recent novelty term invented by Google, which refers to the instant that triggers consumers to either search online or m...
Sunday, November 29, 2015

Instagram and its ad platform

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With more than 400 million active users, Instagram is now one of the world's largest mobile ads platforms. Its photo and now also avai...
Friday, November 20, 2015

Connection of TV ads and Mobile for more efficient targeting

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      Concerns exist for how effectiveness are TV ads in promoting brand awareness and more importantly,  driving consumers down toward the...
Saturday, November 14, 2015

WPP bought programmatic buying agency Essence Digital

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      WPP, the world’s largest advertising company by revenue, has recently acquired the “programmatic buying” agency Es...
Saturday, November 07, 2015

VR video on YouTube--new media for Advertisers

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YouTube is now supporting Virtual Reality(VR) videos. VR videos refer to a type of 360-degree immersive video which make the audience feel t...
Tuesday, October 27, 2015

Gamification for marketing

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Think how involved we are when playing games. A lot of brands now are applying gamification in their marketing activities to boost customer ...
Saturday, October 03, 2015

Median Age of Social Media Users is Getting Higher

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According to a recent research from GfK MRI, although millennials are still the dominant players in the social media world, we are actually ...
Saturday, September 26, 2015

The Paradox of Ad Blocking

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Launch of IOS 9 and its support for ad blocking apps on Safari has brought the issue of ad blockers to the forefront among advertisers, publ...
Thursday, September 10, 2015

Advertising Opportunities and Challenges with the new Apple TV--"the future of TV"

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Apple released the new Apple TV yesterday and Tim Cook called it " the future of TV". Instead of switching among different program...
Sunday, September 06, 2015

QR code is extremely popular in China but why not in the U.S.?

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Following the China Digital Marketing Group on LinkedIN, I came across one discussion about QR code a few days ago. Then I suddenly realize...