Showing posts with label Online Advertising. Show all posts
Showing posts with label Online Advertising. Show all posts
Tuesday, June 11, 2013

No One Sees Your Online Ad....

›
I came across a very interesting article on the state and effectiveness of online advertising, specifically that almost half of all online a...
Sunday, June 26, 2011

Shoppergirl26 - who are you really?

›
A recent article published by MarketingMagazine.co.uk revelead that 37% of Internet users are not willing to provide personal data online an...
Monday, June 20, 2011

Hulu Advertising - Breakthrough?

›
Due to a newfound obsession with reruns of Modern Family and Glee, I have become acquainted with the fascinating 0nline media platform that ...
2 comments:
Sunday, May 16, 2010

Hulu’s New Player: Ad Targeting

›
Hulu (hulu.com) is a joint venture of Fox, ABC and NBC, initially devised as an alternative to piracy. It offers free streaming video of TV ...
Thursday, February 11, 2010

The Future of the Newspaper

›
It's old news that the newspaper industry is struggling. With the decline in sales of hard-copies of newspapers, many news organization...
Sunday, May 31, 2009

Lost Ad Revenue

›
I kept CNN playing in the background while I was working on class project today. As I listened intermittently, I heard the segment about Sus...
Thursday, May 21, 2009

Chrysler's ace-in-the-hole: How to estimate car sales with a 99% accuracy

›
With an impending bankruptcy and a shrinking ad budget, how can Chrysler focus their sales strategy? The answer turns out to be some like th...
Tuesday, May 19, 2009

The "Big Five" of Online Shopping

›
This article was adapted from Frank Fiore's book, TechTV's Starting an Online Business. Frank is a regular contributor to InformIT. ...
Monday, May 18, 2009

the mini-cooper isn't getting any bigger.

›
In the WSJ today, a brief article about how the advertising "pie" online isn't getting any bigger, and that any business seek...
Thursday, May 14, 2009

The economic recession and what this means to online advertising

›
With the recent economic downturn, many advertisers have begun paying greater attention to optimizing advertising budgets and more closely a...
Friday, February 27, 2009

New York Times to Launch Local Blog?

›
TechCrunch reported this morning that the New York Times may unveil a local neighborhood blog project this upcoming Monday. The Brooklyn ne...

E-Mail Newsletters the Way to Go?

›
More and more web sites will be pushing newsletters into your inboxes in 2009. There is no contest when it comes to the economics of advert...

Online Advertising Market to Shrink in 2009

›
The Wall Street Journal reported on Wednesday that the online advertising market is forecasted to drop 5% in the first quarter of 2009 (by r...
Tuesday, February 24, 2009

"Why the Click is the Wrong Metric for Online Ads"

›
AdAge published an article today discussing the shortcomings of measuring online advertising via clicks. Clearly a better attribution model...

Uniqlo Parka Style 1000

›
Uniqlo is a Japanese casual wear designer, manufacturer, and retailer. It is one the the few profitable retailer in 2008. It success resulte...
Tuesday, February 10, 2009

Onitsuka Tiger's Zodiac Race Campaign

›
Onitsuka Tiger is a premium sneaker brand based in Japan and currently held by ASICS. To celebrate its 60th Anniversary, it introduces the S...
Wednesday, January 28, 2009

Leveraging Old Media with New

›
Often we focus more on how digital is supplanting traditional media and less on how a nicely integrated campaign can leverage the best (or w...

'' Alive'' advertisement

›
Just w ant to share an online advertisement done by ING Direct Belgium that shows a smart use of digital media. Here is the entertainment . ...
Wednesday, April 09, 2008

Online Advertising = Pork Bellies

›
Paidcontent has interesting commentary by internet ad execs on a "comment made at the Interactive Advertising Bureau's annual confe...
Tuesday, April 08, 2008

Yahoo fine-tunes ad system

›
On the day that Yahoo announced another rejection to Microsoft's acquisition bid, the company also revealed details on its new ad sellin...