A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Tomas Thire. Show all posts

Showing posts with label Tomas Thire. Show all posts

Thursday, December 03, 2015

Mobile Monday

Hi all A final interesting read regarding the move to mobile and how Cyber Monday should probably be called "Mobile Monday" inst...

Wednesday, December 02, 2015

Nobody likes black friday

Hi all Final post for the night. Wanted to share a quick note that apparently, only a very small portion of the population is driving th...

Social media madness and how to fix it

Hi All Tomas again. Wanted to share another great read regarding ground rules for social media marketing. Given the enormous amount of s...

Multichannel customers spend 4-6 times as much

Hi all Wanted to quickly share an article I came across today regarding multichannel and how the importance of multichannel approaches is ...

Tuesday, December 01, 2015

I LOVE FACEBOOK TARGETING

Hi again Wanted to share with you my love for Facebook as a marketing and even e-commerce platform from a business as well as consumer per...

Class Intro - Trends in Ecommerce

Hi all Ahead of our class on Ecommerce I wanted to share an article that came out today covering some of the trends for the future of Ecom...

Tuesday, November 24, 2015

How low can you go?

Hi All, Wanted to share a quick note regarding the ethical aspects of social media marketing. A piece earlier today in The Guardien ( link...

Wednesday, November 11, 2015

Fidelity, Snapchat and new forms of marketing

Fidelity, Snapchat and the success of new forms of marketing Very interesting to see Fidelity writing off 20 % of their investment in Snap...

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