Forbes.com ran a story on US Bank's recent Buzzfeed campaign, highlighting how digital marketing continues to shift creative content historically dominated by TV's to various online mediums, or as US Bank Social Media VP Kelly Colbert maintains “There’s been a shift in the social media/digital space from media efficiency to creative excellence,”
As opposed to traditional big budget one size fits all TV campaigns, digital marketing allows brands to fine tune their approach, segment/allocate and deliver their branding message at a lower cost. Also, speed to market is faster, as brands will use initial responses to further refine the marketing message, Colbert explains; “Our strategy is to build creative for, say, our top six audiences.”
The Forbes story further highlights how the Buzzfeed campaign was a great facillitator to engage customers, specifically due to willingness of US Bank to take a less conservative approach that focuses purely on presenting product vs. a more visual and emotive campaign. If interested, viewers could further explore by clcking into US Bank's 8 tips directly from Buzzfeed content that US Bank posted.
Showing posts with label US Bank. Show all posts
Showing posts with label US Bank. Show all posts
Sunday, March 15, 2015
Saturday, February 21, 2015
U.S. Bank Digital Marketing with Kittens, Puppies, and Babies
A really great article came out on Forbes today written by Jason Bloomberg.
http://www.forbes.com/sites/jasonbloomberg/2015/02/20/building-trust-with-digital-marketing-at-u-s-bank/
The article mainly focuses on the U.S. Bank's recent digital marketing efforts led by Kelly Colbert, the company's VP of Social Media.
My main takeaway was Colbert's quote: "Digital used to mean just an additional touchpoint. Now it's a unique experience displayed on Pinterest, Instagram, YouTube, etc."
To understand the belief system of the millennials ("the future of the business" says Colbert), they are experimenting with digital marketing to build a "trust relationship" associated with content marketing and emotional connection, often incorporating visual aids of kittens, puppies, and babies.
This relates to my blog post about Cookie Monster visiting art museums and how that was a great digital marketing initiative for MoMA.
It's that image-using, story-telling, common-ground-establishing content that shakes the core and pulls in the consumers. Keep it direct and simple, and you will be just fine.
http://www.forbes.com/sites/jasonbloomberg/2015/02/20/building-trust-with-digital-marketing-at-u-s-bank/
The article mainly focuses on the U.S. Bank's recent digital marketing efforts led by Kelly Colbert, the company's VP of Social Media.
My main takeaway was Colbert's quote: "Digital used to mean just an additional touchpoint. Now it's a unique experience displayed on Pinterest, Instagram, YouTube, etc."
To understand the belief system of the millennials ("the future of the business" says Colbert), they are experimenting with digital marketing to build a "trust relationship" associated with content marketing and emotional connection, often incorporating visual aids of kittens, puppies, and babies.
This relates to my blog post about Cookie Monster visiting art museums and how that was a great digital marketing initiative for MoMA.
It's that image-using, story-telling, common-ground-establishing content that shakes the core and pulls in the consumers. Keep it direct and simple, and you will be just fine.
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