Source: Instagram @sesamestreet
On this bitter cold day in New York, my Intagram feed was warmed up by a series of pictures showing Cookie Monster checking out my favorite museums in the city - MoMA, Guggenheim, and the Met.
Little did I know that Sesame Street had an Insta account (@sesamestreet) where their characters appear at the US Open and Jimmy Fallon's Late Night Show, but I also didn't know MoMA gave out lifetime memberships to nonhumans:
http://instagram.com/p/zDyFwBDMDQ/?modal=true
So what's the message here? I say marketing. Using social media to promote both parties, the art museums and Sesame Street. It's just something simple and silly -- a Sesame character casually roaming around the galleries of these world-class museums -- but it's effective. Catches the eye immediately and especially take a look at what MoMA social media team did with it!
Unlike the other two museums that admitted Cookie Monster today, MoMA took the initiative to give a more thorough tour of the place to expose relatively unseen parts of the Museum, such as the Modern restaurant (visitors/tourists often don't know that it's an official, Michelin-starred restaurant of the MoMA) and the Art Lab that people rarely engage in:
http://instagram.com/p/zDyFwBDMDQ/?modal=true
So what's the message here? I say marketing. Using social media to promote both parties, the art museums and Sesame Street. It's just something simple and silly -- a Sesame character casually roaming around the galleries of these world-class museums -- but it's effective. Catches the eye immediately and especially take a look at what MoMA social media team did with it!
Unlike the other two museums that admitted Cookie Monster today, MoMA took the initiative to give a more thorough tour of the place to expose relatively unseen parts of the Museum, such as the Modern restaurant (visitors/tourists often don't know that it's an official, Michelin-starred restaurant of the MoMA) and the Art Lab that people rarely engage in:
Caption reads: "Time for a cookie break! @THEMODERNnyc pastry chef Jiho Kim baked a special treat for Cookie Monster. #CookieArtTour
Caption reads: "Cookie Monster stopped by the #MoMAArtLab to make some art of his own. #CookieArtTour
I say this is how marketing in the arts should be done: creative interdisciplinary collaboration, consistent message, and strong (not violent) visuals that resonate in consumers' minds for a while. Great job (again) MoMA.
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