Showing posts with label Yi Zhao. Show all posts
Showing posts with label Yi Zhao. Show all posts
Tuesday, March 10, 2015

Marketing on the Apple Watch: terrible idea?

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I’ve yet to be thoroughly convinced about the importance of wearable tech in our everyday lives. I think it’s far more niche than developer...
Friday, February 27, 2015

Three Marketing Lessons from Apple Emoji: Embracing Diversity or Simply Racist?

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Apple recently released its updated emoji list, adding up more diversity to its current palette. Along with new national flags, an Apple Wat...
Friday, February 20, 2015

Red Envelope War: Fighting over Mobile Payment Playfield on Chinese New Year

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Gifting red envelopes stuffed with cash to relatives and friends is one of the most ancient traditions during the Chinese Lunar New Year, a...
Thursday, February 12, 2015

Mobile SEO: More than a Smaller Screen

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Google 'Mobile SEO best practice', and you would see experts and enthusiasts giving countless bullet points on how to succeed over a...
Saturday, January 31, 2015

Beauty blogger secrets: what marketers should take in mind before their digital campaign

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I recently came through a post regarding ' Top Digital Marketing Mistakes in the Beauty Industry' by Sukesh Jakharia. It pointed out...
Sunday, January 25, 2015

Reward for refering a friend: NOT always generating WOM in promotional emails

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The holiday season just ended, and my inbox is piled up with various promotional emails. A consumer behavior student at Columbia myself, I a...