Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Friday, October 06, 2023

Trust and Transparency in Digital Ads: Building Authentic Connections in a Skeptical Age

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In our digitized era, the deluge of online advertisements is both a boon and a bane. While brands have unprecedented access to global audien...
Friday, October 08, 2021

Lies, Damn Lies and Ads

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  Lies, Damn Lies and Ads Google bringing ethics to ads  - by banning advertisements that deny climate change, Google is taking a big step t...
Tuesday, October 05, 2021

Facebook outage costs Facebook, Inc $60m in ad revenue

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Earlier this week, Facebook, WhatsApp and Instagram went down for a combined six hours , costing the platform over $60 million dollars in ad...
Saturday, July 21, 2018

Twitter: The promoted trend spotlight ads testing on the explore tab

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When you are using Twitter on mobile, you will generally see the ads post during you scroll on Home tab. But mostly, people notice and skip...
Thursday, April 14, 2016

Facebook and the Commodification of News

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By Blaire Townshend A recent article on Wired by Julia Greenberg outlines the symbiotic relationship that currently exists between Faceboo...
Thursday, March 31, 2016

Instagram Update: The Algorithm Change Explained

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By Blaire Townshend A recent email blast sent out by Capacity Interactive—a digital arts marketing consultancy company—focused on the use...
Friday, February 05, 2016

Peer Promoting: The Benefits of Social Media Engagement for the Entertainment Industry

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By Blaire Townshend Though I am a member of the oft-mentioned Millennial generation, I am new to the world of social media. Unlike many ...
Saturday, November 07, 2015

VR video on YouTube--new media for Advertisers

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YouTube is now supporting Virtual Reality(VR) videos. VR videos refer to a type of 360-degree immersive video which make the audience feel t...
Thursday, September 10, 2015

Advertising Opportunities and Challenges with the new Apple TV--"the future of TV"

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Apple released the new Apple TV yesterday and Tim Cook called it " the future of TV". Instead of switching among different program...
Friday, February 27, 2015

Children are the future (of advertising)

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YouTube Kids launched this week to a decent amount of fanfare, representing a safer, family-friendly alternative for allowing kids to...
Saturday, February 14, 2015

Advertising in more personal communication channels

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Recently, Wechat App announced that they would push out advertisements in the “moment” section in their app. This news immediately generate...
Monday, February 02, 2015

Facebook Is Trying to Perfect Newsfeed

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Facebook has started trying to perfect what its users get out of Newsfeed by asking them directly what they like and want. Currently, Newsfe...
Wednesday, January 28, 2015

Snapchat Launches Discover

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Snapchat isn't just for silly videos and photos anymore. They have officially launched Discover, a new way for media companies to publis...
Sunday, January 25, 2015

Augmented Reality Is Changing the game for Advertisers

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Where virtual reality exists to create rich computer-generated environments, augmented reality (AR) has the ability to project layers of gr...
Saturday, November 15, 2014

Facebook Reduces "Overly Promotional" News Feed Posts

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Facebook has announced that starting January 2015, it would begin decreasing the number of brands’ organic, or unpaid, posts that it consi...
Wednesday, October 29, 2014

Kraft Concerned Over Digital Ad Impressions

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Consumer brand, Kraft--one of Ad Age's 100 leading national advertisers--spent more than $35 million dollars on digital advertising in ...
Tuesday, October 21, 2014

Foursquare Launches First Advertising Campaign

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Foursquare launched its first outdoor advertising campaign yesterday in hopes of educating non-users that the mobile application is more o...
Monday, October 06, 2014

Marriott Launches Global Creative and Content Marketing Studio

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Aims to be the go-to brand publisher for travel entertainment Following the trend of marketers becoming publishers, Marriott Internation...