A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label app advertising. Show all posts
Showing posts with label app advertising. Show all posts
Monday, November 09, 2015

Retailers' Digital Initiatives to prepare for the Holidays

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With the holidays approaching, retail brands have reached its annual climax in unleashing marketing creativity. Given the growing popularit...
Tuesday, September 22, 2015

New Rankings on Ad Fraud of Mobile Exchanges

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As we' ve discussed in class, fraud is a real problem when it comes to advertising online. According to an article I found (link below) ...
Saturday, February 21, 2015

Youtube for Kids: not just a $$ move? Yuan (Danny) Xu

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Google is about to release a kid-version youtube app for smartphones and tablets featuring popular television shows for preschoolers.  Inte...
Wednesday, February 04, 2015

Mobile Advertising Gaining More Popularity

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Last week, I wrote that 3 billion new internet users are "coming on-line."  Smartphones are leveling access to the internet and th...
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