A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label arts marketing. Show all posts

Showing posts with label arts marketing. Show all posts

Wednesday, March 02, 2016

Going Digital: The Met’s Efforts to Modernize its Image

By Blaire Townshend March has already been a busy month for The Metropolitan Museum of Art—and we’re only two days in. Yesterday, the m...

Friday, February 05, 2016

Peer Promoting: The Benefits of Social Media Engagement for the Entertainment Industry

By Blaire Townshend Though I am a member of the oft-mentioned Millennial generation, I am new to the world of social media. Unlike many ...

Saturday, January 24, 2015

Saatchi Art Gallery and its new mobile presence

http://news.artnet.com/in-brief/saatchi-arts-mobile-app-virtually-hangs-artworks-in-users-living-room-196036 Saatchi Art Gallery's m...

Sunday, August 07, 2011

Twitting at the Philharmonic

We haven't talked much in class about Digital Marketing and the Arts, but it seems that more and more cultural organization are turning ...

Sunday, June 26, 2011

Shoppergirl26 - who are you really?

A recent article published by MarketingMagazine.co.uk revelead that 37% of Internet users are not willing to provide personal data online an...

Tuesday, June 09, 2009

On the Do’s and Don’ts of Social Networking for Arts Institutions

I recently came across an interesting article on the Do’s and Don’ts of social networking for Arts institutions on the Founder ...

Sunday, May 24, 2009

Social Tagging and Museums

I’d like to talk about an interesting example of “Folksonomy” (social tagging) from the arts and cultural sector called Steve Museum. Orig...

View web version

Powered by Blogger.