A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts
Tuesday, December 08, 2015

Millenials are not a niche "youth"

›
I was thinking last week about one question the teacher raised in class. Since the youngest consumers seem less interested in Facebook and m...
Monday, October 06, 2014

Marriott Launches Global Creative and Content Marketing Studio

›
Aims to be the go-to brand publisher for travel entertainment Following the trend of marketers becoming publishers, Marriott Internation...
Wednesday, July 09, 2014

How to market a jewelry brand online

›
Given that our recent guest speaker was from Squarespace and mentioned how important it is to have a website, I wanted to share the basic ...
Sunday, June 22, 2014

Cupcake Unicorns and a little company called Coca-Cola

›
Being consistently ranked as one of the most valuable and recognized brands in the world is no mean feat and when your product ...
›
Home
View web version
Powered by Blogger.