A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label consumer research. Show all posts
Showing posts with label consumer research. Show all posts
Tuesday, September 20, 2022

Why Should Marketers Care About Leo's Girlfriends?

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  In the past week we’ve all seen it circulating on Instagram and TikTok: a woefully incriminating graph evidencing the correlation between ...
Wednesday, October 29, 2014

Kraft Concerned Over Digital Ad Impressions

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Consumer brand, Kraft--one of Ad Age's 100 leading national advertisers--spent more than $35 million dollars on digital advertising in ...
Monday, June 27, 2011

Consumer Rules... not efficiency... not information...

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In this digital era where with the widespread of the internet and the connectivity among databases many platforms emerge in order to provide...
Sunday, May 16, 2010

Connecting shampoo giants to their clients

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Producers of our favorite every-day brands in shampoos, packaged foods and detergents are increasingly struggling to reach us (their consume...
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